Founders think press is out of reach. It's not.
Skip the publicist, go straight to the press.
A booker knows the right reporter, the right show and the right moment, and gets you directly to them. Ours are AI agents working from a press list former journalists built and verify by hand. You approve every send.
No publicist required
You don't need a publicist to reach these publications.
What you are buying, precisely: verified, publicly posted contact details for the right reporters, editors, hosts and producers at these outlets and hundreds more; the research on who is writing what this week; and a pitch drafted in your voice that you approve. Not introductions, not pay to play. The reporter still decides, as they should.
Demonstration · what your first week looks like
From a five-minute brief to a pitch you would actually send.
A sample run for a made-up company, so you can see the work before you pay for it. The company and the reporter are invented; the steps are exactly what Nora does for a member.
Ledgerline, Miami. Reconciliation software for restaurant groups. Seed stage, 140 locations live, closing books in 2 days instead of 11. Founder was a controller at a 30-unit group.
A payments reporter at a fintech trade. Last Tuesday she wrote that restaurant groups are dropping legacy point-of-sale faster than banks expected. Her beat: payments and the back office. Contact verified this month.
Not "we launched." The follow-up to her own story: the POS switch is creating a reconciliation mess, and here is a 140-location data point with a controller who lived it.
Subject: The part of the POS switch nobody budgeted for
Hi [first name], your Tuesday piece on restaurant groups leaving legacy POS matched what we see from the other side: 140 locations on our books, and the switch roughly doubles reconciliation errors for the first quarter. We close groups in 2 days instead of 11. Happy to share the numbers, or a controller who ran a 30-unit group before this. No release, just a tip if it helps the next story.
Nora flagged one sentence: "doubles reconciliation errors" is not in your brief. Confirm it with a number you can stand behind, or cut it. The draft cannot be approved while a flag is open.
Dana Reyes, co-founder, Ledgerline
You answer: "We don't have that number. Cut it."
Approved draft
Hi [first name], your Tuesday piece on restaurant groups leaving legacy POS is the world we work in: 140 locations are on our books, and we close their month in 2 days instead of 11. Before this I was a controller at a 30-unit group, so I have seen the back office from both sides. Happy to share the numbers, or walk through what the switch looks like from the controller's desk. No release, just a tip if it helps the next story.
Dana Reyes, co-founder, Ledgerline
The draft lands in your feed with the flag on it. You resolve the flag, Nora rewrites the line, you tap approve and it goes. If there is no reply, Nora drafts a short follow-up for day 5 and another for day 10; each one waits for your tap too, so nothing ever goes out unseen. The reporter's answer lands in your inbox, not ours.
Credits spent on this run: 10 to unlock the reporter and 1 for each draft Nora writes, including follow-up drafts. Eleven if the reporter replies to the first note, 13 if both follow-ups are drafted. Out of 300 for the month.
Step 1 · Your goal
What do you want press to do for you?
Pick one and we seat the booker who does that job. You can add or swap bookers later.
Step 2 · Your industry
Pick your industry.
Each industry is a different press world: different reporters, shows and awards, and a different price. Your booker works from that list, not a generic one.
Step 3 · Your bookers
Seat the bookers your room needs.
Nine bookers, each with one job. Pick your industry above and we mark the ones that matter most in your industry.
Step 4 · Your plan
Pay for seats and credits, not retainers.
Every plan includes the room, your story brief, the approval feed and a monthly credit allowance. Bookers spend credits when they research, draft and send. Prices differ by room because the press worlds differ.
Pick your industry in Step 2 to see its prices. Showing Green Room Tech until you do.
Who's in the room
Start with one booker. Most founders open with the first recommended booker for their room, then add seats as the first placements land.
Sample feed · what a week looks like once your brief is in
What a credit buys
- 10 unlock a verified contact (reporter, host, editor)
- 1 a pitch, reply or follow-up draft
- 5 an interview prep session
- 15 an award or speaking application draft
- 20 a put-forward as a source
What 300 a month looks like
About 20 new contacts opened, each with a pitch and two follow-ups, plus a handful of prep sessions. One booker, one steady pipeline. Nine hundred over the quarter.
When they run out
Add 100 for $25 or 250 for $49 from your room, or move up a plan and pay only the difference. Quarterly plans reset each month; annual members carry up to a month forward.
Charged today
The quarter or the year, shown on the button before you pay. No setup fee, no retainer, no minimum term beyond the period you chose. Cancel from your room before renewal and nothing more is charged.
Seasonal
Hollis's holiday and Valentine's gift guide war rooms are one-time passes, priced separately and open through December 31.
How it works · who does what
Characters out front. Newsroom people behind the curtain.
Green Room was built by former journalists with experience at The New York Times and The Wall Street Journal, alongside startup founders and venture capitalists. Here is the split, plainly.
The bookers: AI agents
Nora, Mikey and the rest are software. They watch coverage, match you to the right person, draft in your voice, schedule follow-ups and keep your pipeline. They never send without you.
The journalists: the list and the rules
Former reporters and editors built the directory by hand, wrote the rule for how each door opens, re-verify every contact monthly, and review every wire release and Editors' Council pitch personally.
You: the approval
Every send waits for your tap: the pitch, each follow-up, every application and reply draft. Approve one at a time, or approve the follow-ups when you approve the pitch. Replies go to your inbox. If a reporter says yes, you take the call. Your name is on all of it.
Why press matters
Three founders on what coverage did for them.
For the record: none of these companies used Green Room. Green Room opened in October 2026. The first member results will be posted here, with permission, as they land. Until then, the demonstration at the top of the page shows exactly what you get.
"We launched with these features in GQ and Vogue, and within 48 hours we were stocked out."Dave Gilboa, co-founder, Warby Parker. First-year sales target hit about three weeks after launch.
"PR has continued to be a huge part of our strategy in acquiring new members."Jennifer Hyman, co-founder, Rent the Runway. 100,000 members within two weeks of a New York Times business front page.
"Winning TechCrunch gave us more than a stratospheric jump in traffic; it gave us outside validation."Aaron Patzer, founder, Mint. 15,000 sign-ups in 12 hours; acquired by Intuit for $170M.
Verified monthly
Every contact gets a byline and author-page check about once a month. Moves between outlets are caught and re-homed. Anyone with an open move signal is held out of matching until cleared.
How each door opens
Big podcasts that take no pitches, awards that are editorial only, outlets that want tips not press releases. Each card says so, so the bookers never knock on the wrong door.
Approved by you
Bookers draft, name the person, and explain why now. Nothing is sent until you approve it from your phone. Your name is on it, so you hold the pen.
How it works
They learn your story once, then get to work.
Start with your goal
Podcasts, a launch, or becoming the quoted expert. That seats the booker who does that job; add or swap any time.
Pick your industry
Your industry sets the press list, the shows, the awards calendar and the price. Nothing generic.
Tell the room your story
Paste your site, deck or a past interview once. Every booker reads the same brief.
Approve every send
Pitches, applications, follow-ups: each one waits in your feed until you tap approve. Replies come to your inbox. Placements land in one feed.
Support
A person answers.
Questions about a room, a booker, a plan or a placement. Write to the stage manager.
hello@greenroom.press
Phone
(305) 697-9258
7300 Biscayne Blvd, Ste. 200
Miami, FL 33138